La Vida Loca is a men’s premium beachwear brand registered in the UK. This notice describes how we collect, store, transfer and use your personal data. It tells you about your privacy rights and how the law protects you. 

We do not share, sell, or disclose to a third party, any information collected through our website. When using our website, our services, or buy from us, (for example by subscribing to our newsletter and updates) we ask you to provide personal data. This can be categorised in to the following groups: 

• Personal identifiers, such as your first and last names and your title  

• Contact information, such as your email address, your telephone number and your postal address for billing delivery and communication 

• Payment information, such as a debit or credit card number and expiry date        

• Records of communication between us including messages sent through our website, email messages and telephone conversations.

Our website allows you to post information with a view to that information being read by other people. For example, when you leave a review on our website or a post on our social channels we reasonably assume that you consent for that message to be seen by others. We may include your name with your message and your message may contain information that is personal data. 

In posting personal data, it is up to you to satisfy yourself about the privacy level of every person who might view that information. We do not specifically use this information except to allow it to be displayed. We do store it, and we reserve the right to use it in the future in any way we decide. 

Provided your request is reasonable and there is no legal basis for us to retain it, then at your discretion we may agree to delete your personal data that you have posted. You can make a request be contacting us at hello@lavida-loca.co.uk

Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it. 

At the point of payment, you are transferred to a secure page on the website of Stripe – our payment provider. That page may be branded to look like a page on our website, but it is not controlled by us. 

Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit a website that uses them. They allow information gathered on one web page to be stored until it is needed for use at a later date. 

They are commonly used to provide you with a personalised experience while you browse a website, for example, allowing your preferences to be remembered. Some cookies may last for a defined period of time, such as one visit, one day or until you close your browser. Others last indefinitely until you delete them. 

The law requires you to give explicit consent for use of any cookies that are not strictly necessary for the operation of the website. 

When you first visit our website, we ask whether you wish to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose. If you choose not to use cookies or you prevent their use though your browser settings, you may not be able to use all the functionality of our website. 

The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. 

We do this now, by requesting that you read the information provided at www.knowyourprivacyrights.org

It is important that the personal data we hold about you is accurate and up to date. Please inform us if your personal data changes. 

At any time, you can contact us to request that we provide you with the personal data we hold about you. To obtain a copy of any information that is not provided on our website you should contact us to make that request. 

When we receive any request to access, edit or delete personal data we first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information. 

When you contact us, whether by email or through our website, we collect the data you have given to us in order to reply with the information you need. We do not keep any personally identifiable data associated with your message, such as your name or email address. 

If you are not happy with our privacy policy, or if you have any complaint, then you should tell us. 

When we receive a complaint, we record the information you have given us on the basis of consent. We use that information to resolve your complaint. 

Except as otherwise mentioned in this privacy notice, we keep your personal data only for as long as required by us.:

• To provide you with the services you have requested       

• To comply with other law

Our privacy policy complies with the law in the United Kingdom, specifically with the Data Protection Act 2018 accordingly incorporating the EU General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).

We shall update this privacy notice from time to time as necessary.