VIBE
OUR VIBE
For all those free-spirited daydreamers and good-time Charlies, La Vida Loca celebrates the beach life, the endless summer, and the possibility of the next adventure. Founded on the belief that life is what you make it, we embrace The Crazy Life and those spontaneous mavericks who dare to dream.
We’re all about positive vibes, inclusivity, authenticity, incredible stories, and happy serendipity. We’re not a normal brand, we live for new experiences, seek out new adventures and embrace our best life.
La Vida Loca was founded by a true free spirit and that freedom is woven into the heart of all our products. So, live your best one with us. Let’s experience this crazy life together.
See you out there!
JOURNEY
OUR JOURNEY
La Vida Loca is a lifestyle some of us choose to live. It simply translates as The Crazy Life and in August 2020 on an easyJet flight home from Majorca, the idea for the brand was born.
Fuelled by the obsession and excitement of vacation vibes... pool parties in the Balearics, lazy beach days in South East Asia and surfing on Central America's Pacific Coast... La Vida Loca celebrates the spirit of wanderlust, the possibility for adventure and the risk-taking maverick that lives within us.
Our premier collection, Tropical Utopia, was inspired by the idea of a permanent state of paradise. A place of escape that lockdowns made us long for.
As our journey kicks off, we will be extending our product lines for SS22, but right now let's get out there in beach shorts perfect for every possible adventure.
MISSION
OUR MISSION
At La Vida Loca we have four core values at the heart of everything we do – passion, honesty, integrity and FUN! We’re all about being authentic and reflecting our shared real-life experience. That’s why we’re on a mission to create a like-minded tribe who embrace the Crazy Life.
Equally important, we know that the world is our playground and we must look after it. Every decision we make has an impact on the environment and that is why we are determined to get it right. Our production runs are low to maintain quality levels and, unlike throw-away fashion, our products are ethically produced using responsibly sourced fabrics that are made to last. Our packaging is 100% recyclable or reusable and all of our correspondence is sent electronically to reduce waste.
mavericks
MAVERICKS
We’re looking for free-spirited independent thinkers, the daring and the adventurous... We're looking for Mavericks!
We want collaborators who share La Vida Loca's values, and take every opportunity to get out and experience the world. We need people like you who can create content, share incredible stories and take us along on your adventures.
If you live for the endless summer, are already living the La Vida Loca lifestyle and have a strong social following, we’d love to hear from you. Drop us a line at hello@lavida-loca.uk and tell us a bit about yourself. Remember to include a link to your Instagram profile. We look forward to hearing from you.
